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image  1 Apple Watches new Series 8, Ultra, and SE
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September 9, 2022

During its “Far Out” event, Apple announced the iPhone 14, iPhone 14 Pro, new AirPods Pro earbuds, and a whole slew of new Apple Watches. We’re used to seeing an annual refresh of the Apple Watch, where a Series flagship begets another flagship — but this year marks the introduction of three new models: the Apple Watch Series 8, Apple Watch Ultra, and a new Apple Watch SE. These watches are designed to offer new options at the entry-level, flagship (for generalists), and specialized markets.

At the bottom of the new lineup, the new Apple Watch SE continues the 2020 SE’s formula. It’s the “bargain” model, sacrificing niceties like an always-on display for the sake of a much lower price. Apple’s SE brand of budget-tier products are rarely the most exciting ones, but at least the arrival of this Apple Watch SE helps end the decrepit reign of the Apple Watch Series 3.

Higher up the spectrum, the Series 8 carries on the usual progression of prior top-tier Apple Watches, now with a new temperature sensor built in. And for the first time, there’s a third model to sit at the top, one with an entirely distinct set of capabilities. Despite the new Samsung-sounding moniker, the new Apple Watch Ultra is designed to cater to the hardcore outdoorsy crowd — ones that normally turn to brands like Garmin for their needs.