During its “Far Out” event, Apple announced the iPhone 14, iPhone 14 Pro, new AirPods Pro earbuds, and a whole slew of new AppleWatches. We’re used to seeing an annual refresh of the AppleWatch, where a Series flagship begets another flagship — but this year marks the introduction of three new models: the AppleWatchSeries 8, AppleWatchUltra, and a new AppleWatch SE. These watches are designed to offer new options at the entry-level, flagship (for generalists), and specialized markets.
At the bottom of the new lineup, the new AppleWatch SE continues the 2020 SE’s formula. It’s the “bargain” model, sacrificing niceties like an always-on display for the sake of a much lower price. Apple’s SE brand of budget-tier products are rarely the most exciting ones, but at least the arrival of this AppleWatch SE helps end the decrepit reign of the AppleWatchSeries 3.
Higher up the spectrum, the Series 8 carries on the usual progression of prior top-tier AppleWatches, now with a new temperature sensor built in. And for the first time, there’s a third model to sit at the top, one with an entirely distinct set of capabilities. Despite the new Samsung-sounding moniker, the new AppleWatchUltra is designed to cater to the hardcore outdoorsy crowd — ones that normally turn to brands like Garmin for their needs.